18.02.01 Superbowl Ads

February 2, 2018

Super Bowl Ads Hit New High

$5 million Buys 30 seconds

Why is it so expensive?

One Word: Viewers

  • Football remains top viewed event in the nation.
  • The Super Bowl is followed by NFL championship games in total viewership.
  • The Academy Awards = the only non-football event to break into 5 most-viewed events in 2017.

MeToo?

“As of Thursday morning, there were more thanA two times as many male celebrities than female appearing in Super Bowl commercials…”

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“#BoringBowl”

What ‘Ad Age’ Has Entitled This Super Bowl

Multiple articles suggest companies playing “safe”.

  1. Why Companies Spend So Much on Super Bowl Ads
    Thirty seconds of airtime now cost upwards of $5 million, but the game offers an unparalleled reach
    https://www.wsj.com/articles/why-companies-spend-so-much-on-super-bowl-ads-1517494733
  2. As of Thursday morning, there were more thanA two times as many male celebrities than female appearing in Super Bowl commercialsA (20 men compared with just eight women). There’s certainly fear among marketers to even seem controversial. But beyond that, we will be hard-pressed to see any sort of real change in depictions of women in advertising unless there’s a better balance among the people creating the ads.A http://adage.com/article/special-report-super-bowl/super-bowl-alert-men-men-including-steven-tyler-bud-knight/312197/

by Jenna Lee,

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