18.04.04 Fixer Upper Final Bye Bye

April 4, 2018
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Fixer Upper: Final Farewell

“One of mama’s and I’s first dates, I climbed up a magnolia tree and I pulled off a magnolia bloom and I gave it to her.”



Chip Gaines, 1/2 of the 'Magnolia' empire, speaking to his children 'Fixer Upper' Final Episode, April 3, 2018.

How Fixer Upper Changed TV

Background:

Show finished almost 5 years to the day of its debut (May 2013).

Definition of overnight success.
First episode? 1.9M viewers.

Averaged 14.5 M viewers weekly.

Irony? Chip & Joanna Gaines don’t own a TV.

Why Is Fixer Upper SUCH A Big Deal…in TV?

Show gained viewers as others lost.

  • Oscars lowest viewership in 40 yrs.
  • Super Bowl lowest viewers since 2009.
  • Important network morning shows all losing viewers year-over-year. In fact, Fixer Upper often beat the TV giants in viewership.

‘Fixer Upper’ Success

Talent & Good Timing

  • Americans expected to spend more this year on home renovations (up 7.5% to more than $340 B) ~ due in part to rebuilding from terrible natural disasters.
  • Sales on homes already built (ripe for remodel) up year-over-year.
  • Overall, healthy real estate market.

Chip & Joanna Gaines have big plans – including a new baby in July (child #5) – Read more on what’s next (including a ‘Magnolia Kids’ line)

Photo Credit: Joanna Gaines Twitter @joannagaines

by Jenna Lee,

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