Beauty
JLO GLOW…
soon to be packaged & sold by European makeup line “Inglot”.
Bigger Picture: Flip
Beauty
From The Block To The Biz
- We don’t know details of the partnership between Jennifer Lopez & Poland-based Inglot.
- We do know celebs have taken positions within beauty companies themselves, invested or taken equity (ownership). This is a SHIFT away from simply being “The Face” of the brand.
Why Now?
Beauty
Beauty Industry Billions
- $17.7 B = U.S. beauty business.
- Makeup = biggest segment.”As beauty brands and retailers look to understand ‘what’s next’…their focus should be on developing new and alternative ways to engage with consumers.”
Beauty
What’s JLO Selling?
- 70 products
- Highest price item: $49 eyeshadow palette
- Price point: $8.50 to $26
- Launches April 26
- Interesting Fact? Inglot, based in Poland, manufactures most of its makeup in Europe.
Beauty
"Larger-than-life campaigns, with untouchable stars, hold little appeal to a generation brought up on YouTube influencers..." Read More Here:
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Sources
- The Newest Crop of Beauty Moguls Contains Some Very Familiar Faces: https://www.townandcountrymag.com/style/beauty-products/a17765095/celebrity-beauty-brands/
- U.S. Prestige Beauty Industry Sales Rise 6 Percent in 2017, Reports The NPD Group: https://www.npd.com/wps/portal/npd/us/news/press-releases/2018/us-prestige-beauty-industry-sales-rise-6-percent-in-2017-reports-the-npd-group/
- Jennifer Lopez is Launching a Makeup Line with 70 Products: https://www.harpersbazaar.com/beauty/makeup/a19691280/jennifer-lopez-inglot-cosmetics/