18.06.12 Tv & Internet Habits

June 20, 2018


In a first — next year, people around the world will spend more time online than watching TV.A

Except in America. For now.

Why & Why It Matters


  • In 2019, people around the world, will spend 170.6 mins/day online vs.A 170.3 mins/day watching TV.
  • Change happening faster than expected: just last year, data co. Zenith predicted TV would still be #1 in 2019.
  • However, in America, internet usage isn’t expected to top TV until 2020. TVs prolific in 96.5% of American households.

Why it Matters

  • Zenith’s findings cement the fact that globally more people are using phones than ever before with major economic & business ramifications.
  • In fact, online advertisers are expected to outspend TV advertisers by $40B this year & $60B next year.

Can’t live without?

Earlier this year, Pew Research found about a quarter of Americans are online “almost constantly.” Which would be harder for you to give up: your phone or TV? See what most Americans said by clicking here:

by Jenna Lee,