June 20, 2018
PHONE OR REMOTE?
In a first — next year, people around the world will spend more time online than watching TV.A
Except in America. For now.
Why & Why It Matters
THE FINDINGS
- In 2019, people around the world, will spend 170.6 mins/day online vs.A 170.3 mins/day watching TV.
- Change happening faster than expected: just last year, data co. Zenith predicted TV would still be #1 in 2019.
- However, in America, internet usage isn’t expected to top TV until 2020. TVs prolific in 96.5% of American households.
Why it Matters
- Zenith’s findings cement the fact that globally more people are using phones than ever before with major economic & business ramifications.
- In fact, online advertisers are expected to outspend TV advertisers by $40B this year & $60B next year.
Can’t live without?
Earlier this year, Pew Research found about a quarter of Americans are online “almost constantly.” Which would be harder for you to give up: your phone or TV? See what most Americans said by clicking here:
- Next year, people will spend more time online than they will watching TV. That”s a first.:
https://www.recode.net/2018/6/8/17441288/internet-time-spent-tv-zenith-data-media - PEW RESEARCH: A quarter of Americans are online almost constantly:A
http://www.pewresearch.org/fact-tank/2018/03/14/about-a-quarter-of-americans-report-going-online-almost-constantly/ - PEW RESEARCH: Fewer now say living without TV would be very hard:A
http://www.pewresearch.org/fact-tank/2018/05/03/declining-share-of-americans-would-find-it-very-hard-to-give-up-tv/
Today, just 31% of Americans say it would be very hard to give up their TV, down 13 percentage points from a 2006 survey by the Center. In total, just over half of U.S. adults (55%) say their TV would be at least somewhat hard to give up.__In contrast, roughly half (52%) of cellphone owners say it would be very hard to give up their cellphone or smartphone, and a similar share of internet users (50%) say it would be very hard to give up the internet. Each represents a notable increase compared with 2006. In total, 74% of cellphone owners say it would be at least somewhat hard to give up their mobile device, and 73% of online adults say the same about the internet in general.
by Jenna Lee,
