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Beauty

“MIRACLE WATER”

120-year-old Asian beauty secret revealed in the U.S.

But what is “essence” – and why do some think it’s even more important than moisturizer?

Beauty

What is Essence?

  • A watery fluid that’s a hybrid of toner & serum, serves as a hydrating layer.
  • Applied to a clean face.
  • Believers say it primes your skin for moisturizer and better absorbs serums and creams.
  • Used both in morning & evening skin care routines.
Beauty

Well, Why Am I Just Hearing About It?

Essence is an essential skin care product in Japan & South Korea. It came to America 7 years ago, but only recently caught on.

Beauty experts say it’s taken time to change mindsets. Americans tend to strip their skin (i.e. feel the burn to make sure it’s working), a watery solution may feel like a waste.

Beauty

BIGGER PICTURE

Skincare industry = BIG $$

An American woman will spend an est. $300,000 on skincare during her lifetime (creams, makeup etc.), according to one recent poll.

That comes to roughly $8 A DAY.

Beauty

Look for low alcohol content and focus on active ingredients to get the most bang for your buck. Check out the 10-step beauty routine used in Asia on our sources page.

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Sources

“MORNING

Step 1: Wash with water

First thing in the morning, cleanse your skin with only water, not cleanser. Water removes the few impurities that settle on the face during the night, and keeps skin hydrated, too.

Step 2: Toner

To balance the skin’s pH levels, it’s important to apply toner; otherwise the skin can become dry and dehydrated. Toner further helps to absorb the next products you apply.

Step 3: Essence

Essence is a hybrid between a toner and a serum. It works perfectly to hydrate the complexion, aiding cellular turnover for a youthful appearance.

Step 4: Ampoule

Similar to serums, ampoules actually comprise an even higher number of active ingredients to target specific skin care concerns. They’re used for a finite amount of time as a booster when your skin badly needs the extra help.

Step 5: Serum

Concentrated formulas with an unprecedented amount of active ingredients, serums target specific skin concerns like wrinkles, dark spots, and dehydration.

Step 6: Eye cream

Smooth a light eye cream across both the brow and socket bone moving from the inner to outer corner of the eye. Here, the skin is at its thinnest as there are no sebaceous glands to produce natural oils, so it’s important to keep this area hydrated and protected all day long.

Step 7: Moisturizer

Next apply a soothing moisturizer in a light layer across the skin for long lasting all-day hydration.

Step 8: Sunscreen

EVENING

Step 1: Oil-based cleanser

For the evening, select an oil based cleanser to start with as this will work to remove oil- based makeup and impurities from the skin.

Step 2: Double-cleansing

Following the oil cleanser, use a water-based cleanser to gently remove the oil residue and water-based impurities from the day.

Step 3: Exfoliate

Twice a week use a gentle enzyme or bead-based exfoliator to remove the dead skin cells that can make the complexion appear lack-luster whilst blocking pores and preventing key product ingredient absorption

Step 4: Toner

In the same morning manner, next apply a toner to balance the skin’s pH levels.

Step 5: Essence

Apply your essence to hydrate the complexion…

Step 6: Ampoule

By applying this super charged serum at night, your skin will be able to absorb all the hydration it needs following a long day’s work.…

Step 7: Serum

Following which the serum should then be worked into the specific areas of concern.

Step 8: Sheet mask

The sheet mask is a Korean beauty favorite – a cloth saturated with skin loving ingredients! Perfect for all skin types, everyone can benefit from these masks which deliver a deeply hydrating and anti-ageing treatment.

Step 9: Eye cream

Once the skin has absorbed the ingredients from the sheet mask, apply an eye cream to protect and hydrate the delicate eye area.

Step 10: Moisturiser

Lastly, select a night time moisturizer to keep those skin loving ingredients locked in, allowing you to wake to a beautifully rejuvenated complexion.”