Now You Know


More than half of all Americans will shop during this unofficial national holiday…that may trace its name to a famous American football rivalry.

Now You Know


  • 1869: “Black Friday” describes Sept. stock market panic.
  • 1950s – 1960s: Philadelphia police used the term to describe the chaos that erupted in the city on the Fridays before the Army-Navy game, which was held on the Saturday after Thanksgiving.
  • 1980s: Philly retailers started using “Big Friday” to rid the name of negative press – it didn’t work.
Now You Know

By the mid-2000s, Black Friday became a nationwide financial phenomenon – then came the knockoffs …

  • Cyber Monday began in 2005.
  • Small Business Saturday started in 2010 as an AmEx ad campaign.
  • Recently, not to be outdone by web & local sales, some retailers stay open on Thanksgiving too.
Now You Know

164 Million +

More than half the U.S. population – That’s how many people are expected to shop during the 5-day shopping weekend (Thanksgiving – Cyber Monday).

That number is actually down from 2017, when more than 174 million Americans shopped during the long holiday weekend, spending on average $335.47 in total.

Now You Know


The shopping weekend kicks off the holiday retail season.

During the 32 days in between Thanksgiving & Christmas Day, Americans are expected to spend upwards of $720.89B or $1,007 per person (excluding gas, cars & dining out) – about 4% more than we did 2017.

Now You Know

Still hungry, but not in the mood for leftovers? Today's deals aren't limited to sweaters and laptops, fast food spots like Potbelly, Applebee's, Quiznos, Wendy's, and Dunkin' are also handing out major discounts today. See ya pumpkin spice - hello peppermint!

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