Billion Dollar Bubbles
What Pepsi’s latest $3 Billion purchase tells us about the beverage industry (and our drinking habits).
What’s old is new
Pepsi Buys SodaStream
- Pepsi says purchase expands healthier options, better for environment (people can create soda at home, with reusable bottles).
- Big Picture: Major brands are battling for bubbles. Last year, CocaCola bought TopoChico, a sparkling water brand, for more than $200M.
“Sparkling water has grown far more strongly than the overall bottled water category in the U.S.”
Wall Street Journal, on how sparkling water market has grown more than 30% in recent years. In the meantime, Americans are drinking less soda.
Are Bubbles Actually Healthier?
What we know (from somewhat limited studies) about carbonated water:
- Helps with hydration.
- Doesn’t strip bone density (as reported in mid-2000s).
- May (mildly) impact your teeth enamel.
The man who invented sparkling water also discovered oxygen (as we know it) … and the rubber eraser! The Englishman believed in the American Revolution & was lifelong friends with Benjamin Franklin. We have his must-read bio on our source page.
- The man who invented carbonated water:A Joseph Priestley and the Discovery of Oxygen:
In 1767, Priestley was offered a ministry in Leeds, Englane, located near a brewery. This abundant and convenient source of “fixed air — what we now know as carbon dioxide — from fermentation sparked his lifetime investigation into the chemistry of gases. He found a way to produce artificially what occurred naturally in beer and champagne: water containing the effervescence of carbon dioxide. The method earned the Royal Society’s coveted Copley Prize and was the precursor of the modern soft-drink industry.
- PepsiCo Breaks Out The Bubbly With $3.2 Billion Deal For SodaStream:
- Pepsi to Buy SodaStream for $3.2 Billion in Shift to Healthier Drinks:
- Is Sparkling Water As Healthy As Regular Water?:
by Jenna Lee,