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HIT OR MISS?

The maker of the Barbie has released a new doll that allows children to choose their own design down to the gender: girl…boy…or neither.

Current Events

“My whole philosophy behind Barbie was that, through the doll, the little girl could be anything she wanted to be. Barbie always represented that a woman has choices.”

Barbie creator, mother and Mattel founder Ruth Handler who designed the doll after noticing her son had toys to manifest his dreams, but her daughter did not. The first Barbie debuted in 1959.
Current Events

Mattel’s New Doll

  • “Creatable World” = 6 doll “kits”
  • $30 each (approx. $10 more than a single Barbie doll).
  • Kit includes: 1 doll, 2 hair styles & a variety of clothing.
  • Doll has no physical features dictating gender. Child can create a girl, boy or mix clothing & hairstyles to be non-specific.
  • “A doll line designed to keep labels out and invite everyone in.”
Current Events

“Through research, we heard that kids don’t want their toys dictated by gender norms.”

Senior Vice President of Mattel Fashion Doll Design Kim Culmone who says toys are created through a collaboration of "experts, parents, physicians and most importantly, kids." Mattel's President Richard Dickson went on to add, "We’re not in the business of politics...Our job is to stimulate imaginations."
Current Events

Despite overall U.S. toy sales declining last year, doll sales increased. Mattel's Barbie sales have continued to rise as the company offered a greater diversity of dolls. What do you think the future holds for the "Creatables"? Hit or miss?

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