Black Friday

November 15, 2022


More than one-third of all Americans are estimated to shop on this unofficial national holiday this year … which may trace its name to a famous American football rivalry.


  • 1869: “Black Friday” describes September stock market panic.
  • 1950s – 1960s: Philadelphia police used the term to describe the chaos that erupted in the city from the influx of both holiday shoppers and football fans on the Friday before the Army-Navy game, held the Saturday after Thanksgiving.
  • 1960s: Philly retailers started using “Big Friday” to rid the name of negative press – but it didn’t work.

By the mid-2000s, Black Friday became a nationwide financial phenomenon – then came the knockoffs …

  • Cyber Monday began in 2005.
  • Small Business Saturday started in 2010 as an AmEx ad campaign.
  • Not to be outdone by web and local sales, some retailers stay open on Thanksgiving, too.


More than half of the U.S. population (166.3M) – that’s how many people are estimated to shop during the 2022 5-day shopping weekend (Thanksgiving – Cyber Monday).

The National Retail Foundation (NRF) said this year’s record number “is the highest estimate since NRF began tracking this data in 2017.”


"While there is much speculation about inflation’s impact on consumer behavior, our data tells us that this Thanksgiving holiday weekend will see robust store traffic with a record number of shoppers taking advantage of value pricing."

NRF President and CEO Matthew Shay. During November and December, Americans are expected to spend upwards of $942B overall, spending the most on clothes and gift cards.

Still hungry but not in the mood for leftovers? Today’s deals aren’t limited to boots and laptops; spots like Smashburger, TGI Fridays and Jamba Juice are also handing out major Black Friday discounts. Even Godiva Chocolatier is offering big discounts on select confections.

See ya, pumpkin spice ~ hello, peppermint!

‘Black Friday’ started in Philly:

by Jenna Lee,