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HONEYMOON OVER?

As more Americans say
“I don’t,” the nation’s largest wedding retailer, responsible for selling 1 out of every 3 bridal gowns, files for bankruptcy.

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David’s Bridal Files for Bankruptcy

  • Owes creditors nearly $1B.
  • Filing for bankruptcy to restructure its loans with lenders, hopes to complete process by January.
  • 300+ stores to remain open.
  • Orders & appointments won’t be disrupted.
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“Newer entrants feel fresh and contemporary. By comparison, David’s Bridal appears stuffy and old-fashioned.”

Neil Saunders, managing director at GlobalData Retail, on how David's Bridal, which is known for selling affordable wedding gowns below $2,000, has become less relevant in the face of online competition and upstarts like Floravere, Anomalie, & Anthropologie.
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Big Picture

  • Marriage rate has steadily declined since 2000.
  • Fewer weddings = fewer brides.
  • BUT those who do get married, pay more on average for a wedding dress (approx $1500).
  • Bottom line: David’s Bridal caters to lower price gowns so to make $ they need a high volume of weddings – that’s just not happening right now in America.
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It's not just David's Bridal... Banana Republic, J. Crew, & Alfred Angelo have all closed down bridal shops in the past 2 years. In business for 60 years, David's Bridal will have to figure out how to reach a modern bride at the right price point.

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