Beauty
Beauty

JLO GLOW…

 

 

 

 

soon to be packaged & sold by European makeup line “Inglot”.

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From The Block To The Biz

  • We don’t know details of the partnership between Jennifer Lopez & Poland-based Inglot.
  • We do know celebs have taken positions within beauty companies themselves, invested or taken equity (ownership). This is a SHIFT away from simply being “The Face” of the brand.
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Beauty Industry Billions

  • $17.7 B = U.S. beauty business.
  • Makeup = biggest segment.”As beauty brands and retailers look to understand ‘what’s next’…their focus should be on developing new and alternative ways to engage with consumers.”
Larissa Jensen, The NPD Group
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What’s JLO Selling?

  • 70 products
  • Highest price item: $49 eyeshadow palette
  • Price point: $8.50 to $26
  • Launches April 26
  • Interesting Fact? Inglot, based in Poland, manufactures most of its makeup in Europe.
Click: Link To Site
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"Larger-than-life campaigns, with untouchable stars, hold little appeal to a generation brought up on YouTube influencers..." Read More Here:

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Beauty Break Through!

Hair-Dye Innovation?

Scientists say they’ve found a safer, more effective way to color your hair… that may leave your strands with less static, more UV protection, cleaner and even better smelling.

How? Graphene.

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What Is Graphene?

“The Wonder Material”

  • A sheet of carbon atoms.
  • Hardest material in the world, but also the thinnest and most flexible.
  • Conducts electricity & heat.
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How Did They Do It?

  • Created a water-based dye with graphene.
  • Sprayed or combed into hair.
  • Graphene wrapped hair like a sheet, rather than causing a chemical reaction to change color.
  • Dye process 10 minutes or less.
  • Lasted more than 30 washes = current industry dye standards.
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Why Dye Is Healthier:
Superficial & Strong

“Because we now have a coating-based dye, we don’t have to get into the hair or change the chemical structure.”

Dr. Jiaxing Huang, Northwestern University, Interview w/New York Times, March 16, 2018
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A Note From The Study:

Graphene conducts electricity. So your dyed-hair could someday “talk” to your watch.

Graphene-based hair dyes could also potentially benefit the development of electronics interfacing with the body.

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Graphene is naturally black in color so for now, the dye is only black as well. TBD until it could reach market.

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Makeup May Enhance Your Lashes…

But Not Your Leadership

When it comes to makeup & leadership, LESS may be MORE

Study out of Scotland: women who wear MORE makeup are LESS likely to be viewed as leaders.

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About the Study:

  • Researchers from Scotland’s Abertay University showed 168 adults computer-altered images of two women wearing varying degrees of makeup from fresh faced to “a social night out.”
  • Participants asked to rate the women on their perceived leadership abilities.
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The Result

Women wearing A LOT of makeup are MORE likely to be viewed as poor leaders

Makeup does not enhance a woman’s dominance by benefiting how we evaluate her in a leadership role.

Dr Christopher Watkins
Lead Researcher

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How Much Makeup Do We Actually Wear?

The ave. American woman wears $8.00 worth of makeup & skincare products every day, with women on the east coast averaging the most expensive face ($11.00).
(2017 survey by retailer SkinStore.com) 

How Much Is Your State's Face?
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SmartHER Reminder: Check out the images study participants saw and you'll see what is considered "a lot" of makeup. BTW: study not specific to leadership in an office environment but IN GENERAL.

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The Final Catwalk

Fashion Week

  • Fashion Week is not a week; it spans various cities across the globe from February – March.
  • New York City leads, followed by London, Milan, and finally, Paris.
  • Final runway show: March 6, 2018.
  • Spring shows preview fall fashion trends.
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What You Should Know:
General Trends Fall 2018

  • Makeup: Cat eye stays, but not  just black, bright colors too.
  • Hair: Headbands/scarves in NY & jeweled headpieces in Milan.
  • Bold Fabric: Bright colors, florals & animal print.
  • Longer hemlines: (until Saint Laurent went super short in Paris).
See Paris Show Here
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Models Need Not Apply

  • Dolce & Gabbana used drones to fly purses down the runway in Milan.
  • Prada used computer-generated-image (aka C.G.I) “It-girl” to announce new social media campaign; “She” has 600,000+ Instagram followers, but she doesn’t have a heartbeat.
Click HERE for "IT" Girl
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Can you imagine someone printing a 3-D image of your body and tailoring clothes to you? That's what one fashion designer did - and we thought it was particularly cool. Read More:

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