Covid 19 Vaccination Incentives

March 30, 2021
Covid 19 Vaccination Incentives

Clever or Creepy?

From free donuts to bonus pay, some companies offer incentives for you to get the COVID-19 vaccine.

Smart policy or strange times?
(or a little bit of both)

“Krispy Kreme is finding ways to be sweet as the U.S. continues to scale COVID-19 vaccinations.”

Krispy Kreme's latest incentive includes one free glazed doughnut to those who show their COVID-19 vaccination records. Those who qualify can receive one doughnut a day, no purchase necessary. Food for thought: the CDC says weight is a factor for incidence of severity with COVID-19; obesity may put people at triple the risk of hospitalization.

“Generally, providing an incentive is a legal method for employers to encourage vaccination…”

The National Law Review writes that private businesses *can* legally require vaccinations (with exceptions for those who decline) – and advises incentives need exceptions, too. For example, Krispy Kreme is offering a free coffee and doughnut for anyone on Mondays during this campaign, even without a vaccination record.


  • Incentives for customers w/proof of the COVID-19 vaccine are rare *so far*: Krispy Kreme is the first major U.S. brand to offer something *to customers* on a national level.
  • Incentives for employees to receive the vaccine are on the rise: often in the form of bonus pay for stores like Kroger, Trader Joe’s, & Dollar General. Target’s includes bonus pay and $ for a ride to and from the vaccination site.

Businesses are offering everything from gift cards, to discounts on purchases, and even "joints for jabs" – yes, you read that correctly: pre-rolled marijuana joints for those with proof of vaccination. Instead of quoting from the experts, we wanted to toss this question to YOU: Will these incentives be effective? What do you think of them?

KrispyKreme doughnut incentive: CLICK HERE

CDC info: click here

National Law Review: click here

Great list of businesses with incentives and “joints for jabs.”

Could you be “bought” for $100? New survey shows people are more likely to receive the COVID-19 vaccine WITH incentives, especially cash: READ HERE 

by Jenna Lee,