Cracker Barrel Reverts to Old Logo After Backlash 

Our new logo is going away and our ‘Old Timer’ will remain.

Cracker Barrel in a post on X Tuesday after facing widespread criticism, including from President Donald Trump, over its logo change announced last week. 

Why It Matters: Cracker Barrel stock prices fell by about 10% following the logo change — but bounced back roughly 5% after the company announced it would keep the old logo. The logo hasn’t been the only thing facing change at Cracker Barrel; in March the company announced plans to refresh its restaurants by remodeling 25-30 stores and updating an additional 25-30. 

Did You Know? According to a study by Distinctive BAT, a brand consulting company, people are more likely to reject a logo redesign if it eliminates major elements of a distinct brand, warning that “while some of the new logos on the market are aesthetically more appealing, many of them throw the baby out with the bathwater.” 

Learn More:  

• Cracker Barrel is keeping its old-time logo after new design elicited an uproar (AP) 
• Cracker Barrel shares rise after restaurant chain gets rid of controversial new logo (NBC) 

Image Credit: Cracker Barrel