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KEURIG FOR COCKTAILS

Could THIS gadget be the fix for slumping beer sales?

 

 

Anheuser-Busch hopes so.

 

 

 

 

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NEW ON TAP

  • Drinkworks Home Bar creates “bar-quality drinks at home.”
  • For now, makes 15 different drinks like a Moscow Mule, Cosmo, Sangria, White Russian & beer – alcohol included in pod.
  • Drinkmaker costs $299, cocktails $3.99/pod & beers $2.25/pod.
  • Unlike most of Keurig’s coffee pods, all alcohol pods are 100% recyclable.
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WHY NOW?

  • Changing tastes: In 15 years, beer fell from 56% to 46% of alcohol sales. Where’d that 10% go? 2% to wine, 8% to spirits.
  • Experimenting: Creative new drink options have wide appeal esp. with younger millennials eager to switch things up.
  • But still drinking: Americans are spending more on alcohol, and not because prices have risen.
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Drinkworks system, a venture between Keurig Dr. Pepper & Anheuser-Busch, goes on sale first only in St. Louis (Anheuser-Busch's HQ) next Monday - though there are plans to expand to other markets soon.

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