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On This Day

May 15, 1940

Two brothers open America’s first McDonald’s. They didn’t start with hamburgers, or even french fries … and there was no “Ronald.”

On This Day

“At first it was a struggle and we didn’t know where our next cent was coming from. But we believed in our enterprise.”

Maurice McDonald, who with his brother Richard opened the first McDonald's. The two brothers left their home state of New Hampshire after the Great Depression, and headed to California to make it in the movie business. When their Hollywood adventure failed, they started with a hot dog stand, & later opened a restaurant in San Bernadino.
On This Day

Did You Know….

  • The first McDonald’s was actually “McDonald’s Bar-B-Q.”
  • 1948: A “revamped” McDonald’s opens, focusing on a limited menu with 15-cent burgers & fast service. Fries appear on the menu the following year.
  • 1954: Milkshake machine salesman Ray Kroc visits restaurant, becomes a franchise operator & buys business in 1961.
On This Day

“I was an overnight success alright, but 30 years is a long, long night.”

Ray Kroc developed the "McDonald's System" which later became the McDonald's Corporation. He focused on consistent, fast service across franchises, which also led to the development of Hamburger University where attendees received their degree in Bachelor of Hamburgerology. The program continues today.
On This Day

The brothers sold their McDonald's to Kroc for just under $3M. Now the company's market cap: $150B+.

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