Keurig Acquires Coffee Company JDE Peet’s

August 25, 2025
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Through the complementary combination of Keurig and JDE Peet’s, we are seizing an exceptional opportunity to create a global coffee giant.

Keurig Dr Pepper CEO Tim Cofer in a news release Monday announcing the acquisition of Dutch coffee company JDE Peet’s. 

Why It Matters: Keurig hopes the $18 billion deal will create buzz in its coffee market share, where sales have slowed. After the acquisition is finalized, Keurig will split into two companies: a coffee company and a beverage company. 

Did You Know? According to recent data, Americans drink more coffee daily than any other beverage – including water.  

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by Stephanie Wagner, based in Florida

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