Entertainment
LOOK OUT, HOLLYWOOD.
A big movie studio let it go.
Critics panned it.
But “Bird Box”, Netflix’s biggest hit to date, may show the film industry has its blinders on.
Why it matters
Entertainment
What Is Bird Box?
- Book-turned-horror movie about mother protecting her children from unseen threat stars Sandra Bullock, cost est. $30M to make.
- Premiered Dec. 21st, with one week limited theater release.
- Netflix said recordA 45M accounts (30% of all users) watched 1st wk.
- Bottom line:A ratings matter; most imp’t for Netflix is subscriptions (boost from Bird Box unknown).
Entertainment
a Classical measurement has either been box office or awards. This defies all of it. But creating a phenomenon is bound to translate into something.a
Entertainment
Why It Matters
- Attendance in movie theaters is down.A Netflix’s foray into movies still new, but will couch viewership compete with theaters?
- Film originally panned by movie critics.
- Earned “R-rating” in theater, but no constraints in viewers’ homes.
- Many artists rebuff Netflix, wanting a widespread theater release. Is this a game changer?
Entertainment
Netflix is eyeing the music industry, recently adding "Springsteen on Broadway" & Taylor Swift's "Reputation" concert to its offerings. Resale tickets cost $270 to as much as $40K/each; Netflix hopes not leaving your couch is incentive to sign up.
Read
Sources
- Netflix Opens Eyes in Hollywood as a Bird Boxa Soars:
https://www.wsj.com/articles/netflix-opens-eyes-in-hollywood-as-bird-box-soars-11546866000 - ‘Bird Box’ Director on How Netflix Film “Defies” Conventional Metrics of Success:
https://www.hollywoodreporter.com/news/bird-box-director-how-netflix-film-defies-metrics-success-1172846 - Flying high: how Bird Box became Netflix’s biggest hit to date:
https://www.theguardian.com/film/2019/jan/07/bird-box-sandra-bullock-netflix-memes-hit\ - WATCH: Bird Box Trailer:
https://www.youtube.com/watch?v=o2AsIXSh2xo - Steven Spielberg Doesna t Think Netflix Movies Deserve Oscars (From March 2018):
https://variety.com/2018/film/news/steven-spielberg-netflix-movies-oscars-1202735959/ - Springsteen on Netflix, Where Everyone Can Get a Ticket:
https://www.nytimes.com/2018/12/14/arts/television/springsteen-on-broadway-netflix.html