Super Bowl LVIII: Most-Watched TV Program Ever

February 14, 2024

I can’t imagine a Super Bowl any better or more exciting than this.

CBS Sports chairman Sean McManus. Not only did Sunday’s Super Bowl establish itself as the longest-ever Super Bowl game as it went into overtime, but also establishes itself as the most-watched television program in history.

Why It Matters: According to Adobe Analytics and Nielsen data, the Kansas City Chief’s 25-22 victory over the San Francisco 49ers had an average of 123.7 million viewers across streaming platforms and television. A total of 202.4 million people (about 60% of the U.S. population) watched at least six minutes of the game, making it the most-watched U.S. TV broadcast since the Apollo 11 moon landing in 1969, which as many as 75% of the U.S. population (at the time) tuned in for.

Read More:

Super Bowl LVIII sets TV ratings record with 123.7M viewers (ESPN)

Super Bowl LVIII breaks ratings records. How it ranks alongside of the Apollo moon landing, M*A*S*H finale (Yahoo News)

by Emily Hooker, based in Texas