Walmart reaches deal with Paramount

This is survival of the fittest right now.

Technology industry analyst and strategic advisor at Lopez Research, Maribel Lopez, referring to Walmart’s recent announcement to offer the Paramount+ streaming service as part of their membership program. A growing number of companies are bundling content to boost customer numbers.

• Why It Matters: Walmart, the highest grossing retailer in the United States, just announced a streaming deal with Paramount Global (parent company of Paramount+ streaming service) in order to boost Walmart’s membership program. The deal is seen as an accelerated attempt to compete with Amazon, the second-highest grossing retailer in the U.S.
• Background: Walmart launched their Walmart+ program in 2020; the new deal with Paramount+ will be included in the $98/year membership. Amazon has also made recent additions to their Amazon Prime $139/year membership subscription, such as including a year of Grubhub restaurant delivery.
• Something to Consider: A recent study suggests almost 2/3 of consumers make in-store purchases at Walmart each month. For more about the study, click here.

‘Survival of the fittest’: Analyst details Walmart’s path to streaming success (Yahoo Finance)

Walmart Reaches Video-Streaming Deal to Offer Paramount+ to Members (Wall Street Journal)

National Retail Federation’s Top 2021 Earners

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