Yin Woon Rani, Ceo of Milkpep, on the Exceptional Rise in Milk Sales in America During the Covid-19 Pandemic.

It’s been a really exceptional year. We’re very focused on, ‘How do we sustain that demand?’

• Milk sales soared during “panic buying” during the spring but elevated sales have remained after that initial wave of buying.
• Why a rise in sales? Some speculate a change in schedule, return to comfort.
• MilkPEP (an advocacy group for milk producers) is sponsoring a return of “Got Milk” ads.
• Why It Matters: Milk sales have fallen in recent years, sparking fear among dairy producers and nutritionists alike. This sales increase is notable but most important question: Will the trend continue?

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